DAISY Fresh and Essential

Daisy Fresh and Essential is situated in Compton, on a major route just 3 miles from the centre of Woverhampton. History: A family business opened in 1976 as Daisy Freezer Centre, just about at the height of public enthusiasm for freezers and frozen food, its avowed aim was to sell the very best quality in all things frozen. With 5 butchers on the early compliment of 10 staff the accent was on the preparation of fresh meat which was then rapidly frozen on the premises. Cut packed and priced within hours of freezing guaranteed the freshness and quality of all meat products which became the corner stone of the business for many years.

As the popularity of the freezer centre grew it became vital to increase the Sales Floor area and storage capacity, and in 1983 a large extension was undertaken which solved the problem - initially at least. A further Sales Floor addition was completed in 1990 and at the same time a 30000 cubic feet storage facility was built near Bridgnorth from where deliveries are made to the store by our own refrigerated van. In the latter years the Company's membership of the National Independent Shopkeepers Association (N.I.S.A.) has proved invaluable with its massive purchasing power akin to any of the major supermarkets. Indeed prices are so competitive that the company also supplies pubs, clubs, restaurants, canteens and many Residential Homes- offering a delivery service too.

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And now up to date:
A Substantial investment and complete stoe re-furbishment was undertaken during 2008 which altered the entire feel and concept of the store. New and better display freezers, delicatessen counters and fresh meat section along with a greatly improved range of groceries that now include much more of an essential grocery offer. The new name of Daisy Fresh and Essential was introduced as a more being more representative of the position of the store..

The product range has also been greatly extended recently and includes an extensive chilled range, delicatessen, groceries, beers and wines.The company fully intends to maintain its reputation for quality foods both fresh and frozen and groceries, beers wines and newspapers and to continue to give pleasant, cheerful service to its many customers.